Case Studies


Ethiopian Airlines Inspires New Travellers with Curated Videos

Video is a powerful way for airlines and their partner agencies to showcase the experiences they offer, and take their audiences on a virtual journey. Booking a travel is an emotional decision as much as a pragmatic one. In order to raise the awareness and inspire today’s digital traveller, travel industry participants are increasingly looking into a targeted storytelling, detailing the reasons to visit a destination. Video marketing increasingly helps companies to create visual narratives, which resonate, excite and, ultimately, trigger conversions.